Fresh garbanzos : a highly popular Hispanic delicacy

• Not available in US markets until recently.

Fresh garbanzos take advantage of growing trend in popularity of Hispanic food items

• According to the Food Marketing Institute, Latino consumers spend, on average, $42 more per week on groceries, than that of the general U.S. market. Since 2000, Hispanics' expenditures for in-home food has increased by $5.2 billion nationwide, a 16 percent growth. 

Califresh is the only company which supplies fresh garbanzos year-round.

Califresh garbanzos are sorted and packed in a HACCP facility, following stringent quality standards.

Califresh garbanzos are delicious as a snack, a side dish or as a cooking ingredient.

Fresh garbanzos benefit from impulse-buying.

• High-profile displays among Hispanic items are the best merchandising strategy.
• Great product recognition within target market
• Target consumers are pleasantly surprised to find a seasonal treat available on a year-round basis.

Bilingual merchandising program

• Spanish speaking merchandisers educate produce department personnel, check and maintain displays to maximize sales.

Sales volume:

Typical store in appropriate demographic zip code sells approximately 5 cases per store per week.

• Certain stores sell as many as 15 cases per store per week.

UPC CODE            CASE / SHIPPER       SHIP WEIGHT       HEIGHT     LENGTH         WIDTH         CUBIC FT.                PALLET

 CONFIGURATION

15 lbs. (Mexico)       17.25 lbs            9”         19.75”          12”            0.859            8 cases / layer

                                                                                                                           8 layers / pallet

12 lbs. (California)     15.25 lbs           8”         19.75”           11.25”       1.028            8 cases / layer

                                                                                                                                                   9 layers / pallet