Fresh garbanzos : a highly popular Hispanic delicacy

• Not available in US markets until recently.

Fresh garbanzos take advantage of growing trend in popularity of Hispanic food items

• According to the Food Marketing Institute, Latino consumers spend, on average, $42 more per week on groceries, than that of the general U.S. market. Since 2000, Hispanics' expenditures for in-home food has increased by $5.2 billion nationwide, a 16 percent growth. 

Califresh is the only company which supplies fresh garbanzos year-round.

Califresh garbanzos are sorted and packed in a HACCP facility, following stringent quality standards.

Califresh garbanzos are delicious as a snack, a side dish or as a cooking ingredient.

Fresh garbanzos benefit from impulse-buying.

• High-profile displays among Hispanic items are the best merchandising strategy.
• Great product recognition within Hispanic target market
• Target consumers are pleasantly surprised to find a seasonal treat available on a year-round basis.

Bilingual merchandising program

• Spanish speaking merchandisers educate produce department personnel, check and maintain displays to maximize sales.

Fresh garbanzos in bags have 14 days longer shelf life than bulk garbanzos

UPC CODE            CASE / SHIPPER  SHIP WEIGHT       HEIGHT     LENGTH         WIDTH         CUBIC FT.                PALLET

         CONFIGURATION

0 33383 70516 3     12/8 oz                                    7.0 lbs                 5.75”         20”              9”           .60             10 cases / layer

                                                                                                                                                                    12 layers / pallet